Link units are an alternative to standard text ads offered to AdSense publishers. Using the same contextual targeting algorithm that targets Google ads to your content pages, link units display a list of topics that are relevant to your page. Each topic, when clicked, brings the user to a page of related advertisements.
The result is advertisements that are closely targeted to the interests of your users. By selecting the topics through interaction with the ad unit, users are presented with useful information in the form of related advertisements. Their direct involvement with the evolution of the ad unit guarantees an interest in the ads that are presented.
How do I add link units to my page?
AdSense publishers can add a up to three link units to any of their content pages that conform with the program policies. Adding a link unit is as easy as pasting a block of code into the source of your pages - follow the directions below to start showing this new form of text advertising on your website:
Once you've updated your pages, link units will appear immediately. If we haven't yet crawled your page, we may initially show your alternate ad or a 'View ads about' search box in the link unit.
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